Monday, September 21, 2009

ethical dilemma

I think Aristotle would have the best answer as to this ordeal by a simple statement that what they are doing is not ethical. I’m not really sure how he feels about uncovering political or corporate corruption other than the people in charge were in the wrong as well.

If people did listen to his beliefs that you need to go with what morally feels right, then this whole situation would never had occurred.

Immanuel Kant would hardly be surprised by the corruption or ‘evil’ of both sides in this situation. However, Kant would argue that using reason without applying it to experience will only lead to illusions. This leads me to believe that he would agree with the two people’s methods of uncovering the truth because they came up with an idea and then implemented it. He follows strange logic of what goes around comes around, so he might very well believe the undercover freelance journalists are justified.

Utilitarians would think that they were striving for a greater good, as they believe ACORN is a corrupt organization whom is bad for society. Whether or not ACORN is evil or not is still up in the air, however. This would cause problems since ACORN is an organization attempting to do something for the common good, but higher ups betraying people’s trust.

Whatever those old philosophers think really doesn’t matter since everyone these days subscribe to their own sense of ethics and morals, leading to more problems than stars in the sky.

Monday, March 30, 2009

Ads affect

According to Jean the media causes adolescences to believe that they have rolls that they have to play. An example is teenage girls wanting to become sex icons and focus on just being beautiful. The media affects the minds of the youth to make them conformists.

Monday, March 9, 2009

Nothing ever changes at home

I looked up Greenview, Illinois a small rural town about 20 miles north of Springfield.

The income of many is from farming. The income has a good portion of people with low to moderate income, but most have good or high income. Most of the higher incomes don’t have children and are older.

In Greenview there is no ethic diversity, the whole town is white with the average education level only High school graduates and a bit of college. According Prizma, the majority of people are house owners.

Greenview is has a small population, I don’t believe it has ever reached over a population over 850. A small community with a tiny school and a few local businesses,

Big Sky Families – “Upper-Mid, Younger w/ Kids Scattered in placid towns across the American heartland, Big Sky Families is a segment of younger rural families who have turned high school educations and blue-collar jobs into busy, upper-middle-class lifestyles. Residents enjoy baseball, basketball, and volleyball, as well as fishing, hunting, and horseback riding. To entertain their sprawling families, they buy virtually every piece of sporting equipment on the market.”

Mayberry-ville – “Upper-Mid, Middle Age w/o Kids Like the old Andy Griffith Show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life. In these small towns, upper-middle-class couples like to fish and hunt during the day, and stay home and watch TV at night. With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles, and pickup trucks.”

Heartlanders – “Lower-Mid, Older Mostly w/o Kids America was once a land of small middle-class towns, which can still be found today among Heartlanders. This widespread segment consists of older couples with white-collar jobs living in sturdy, unpretentious homes. In these communities of small families and empty-nesting couples, Heartlanders residents pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping, and boating.”

Traditional Times – “Upper-Mid, Older w/o Kids Traditional Times is the kind of lifestyle where small-town couples nearing retirement are beginning to enjoy their first empty-nest years. Typically in their fifties and sixties, these upper-middle-class Americans pursue a kind of granola-and-grits lifestyle. On their coffee tables are magazines with titles ranging from Country Living and Country Home to Gourmet and Forbes. But they're big travelers, especially in recreational vehicles and campers.”

Shotguns & Pickups – “Lower-Mid, Younger w/ Kids The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. These Americans tend to be young, working-class couples with large families--more than half have two or more kids--living in small homes and manufactured housing. Nearly a third of residents live in mobile homes, more than anywhere else in the nation.”

CONCLUSION IN THE FORM OF A QUESTION

"The primary goal of advertising and marketing, of course, is to shape our behavior; advertising agencies can be looked at as hired guns, whose main job is to destroy consumer resistance and shape consumer desire and action -- whether it be to sell cigarettes, beer, politicians, or, lately, prescription medicines. And in some cases, it is to sell socially positive messages. There is little question that the information advertisers have about consumer motivation and the minds of consumers is a source of power. Is this power used ethically and for constructive purposes? That is the question. (135)"


The importance of brand recognition. Berger spends a lot of time talking about marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory