CONCLUSION IN THE FORM OF A QUESTION

"The primary goal of advertising and marketing, of course, is to shape our behavior; advertising agencies can be looked at as hired guns, whose main job is to destroy consumer resistance and shape consumer desire and action -- whether it be to sell cigarettes, beer, politicians, or, lately, prescription medicines. And in some cases, it is to sell socially positive messages. There is little question that the information advertisers have about consumer motivation and the minds of consumers is a source of power. Is this power used ethically and for constructive purposes? That is the question. (135)"


The importance of brand recognition. Berger spends a lot of time talking about marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory