Monday, March 9, 2009

Nothing ever changes at home

I looked up Greenview, Illinois a small rural town about 20 miles north of Springfield.

The income of many is from farming. The income has a good portion of people with low to moderate income, but most have good or high income. Most of the higher incomes don’t have children and are older.

In Greenview there is no ethic diversity, the whole town is white with the average education level only High school graduates and a bit of college. According Prizma, the majority of people are house owners.

Greenview is has a small population, I don’t believe it has ever reached over a population over 850. A small community with a tiny school and a few local businesses,

Big Sky Families – “Upper-Mid, Younger w/ Kids Scattered in placid towns across the American heartland, Big Sky Families is a segment of younger rural families who have turned high school educations and blue-collar jobs into busy, upper-middle-class lifestyles. Residents enjoy baseball, basketball, and volleyball, as well as fishing, hunting, and horseback riding. To entertain their sprawling families, they buy virtually every piece of sporting equipment on the market.”

Mayberry-ville – “Upper-Mid, Middle Age w/o Kids Like the old Andy Griffith Show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life. In these small towns, upper-middle-class couples like to fish and hunt during the day, and stay home and watch TV at night. With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles, and pickup trucks.”

Heartlanders – “Lower-Mid, Older Mostly w/o Kids America was once a land of small middle-class towns, which can still be found today among Heartlanders. This widespread segment consists of older couples with white-collar jobs living in sturdy, unpretentious homes. In these communities of small families and empty-nesting couples, Heartlanders residents pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping, and boating.”

Traditional Times – “Upper-Mid, Older w/o Kids Traditional Times is the kind of lifestyle where small-town couples nearing retirement are beginning to enjoy their first empty-nest years. Typically in their fifties and sixties, these upper-middle-class Americans pursue a kind of granola-and-grits lifestyle. On their coffee tables are magazines with titles ranging from Country Living and Country Home to Gourmet and Forbes. But they're big travelers, especially in recreational vehicles and campers.”

Shotguns & Pickups – “Lower-Mid, Younger w/ Kids The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. These Americans tend to be young, working-class couples with large families--more than half have two or more kids--living in small homes and manufactured housing. Nearly a third of residents live in mobile homes, more than anywhere else in the nation.”

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